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Top 3 tips to improve personalization | Secured Yields Top 3 tips to improve personalization – Secured Yields

Top 3 tips to improve personalization

For many marketers personalization tends to be less personal and more repetitious, and that can be a death knell for campaigns. While campaigns do need some bit of repetition, the personalization factor cannot be ignored and shouldn’t be given up for the sake of serving the same ad to a shopper for the second – or third – time. We asked an expert to explain how brands can better personalize without the repetition factor coming in to play.
BizReport

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