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Study: Phones increasingly important, what that means for marketers | Secured Yields Study: Phones increasingly important, what that means for marketers – Secured Yields

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers ‘prefer communicating’ with friends/family via their phone rather than in person. In addition, most (61.8%) would prefer leaving wallets at home rather than phones.
BizReport

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