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Study: Personalization driving loyalty | Secured Yields Study: Personalization driving loyalty – Secured Yields

Study: Personalization driving loyalty

For merchants and marketers wanting to make a bigger impression on their customers, it’s time to get personal. That is a key takeaway from new Formation data which finds, among other things, that personalization continues to push brand loyalty, with 81% of shoppers saying they will share basic data if in return their digital experience is personalized.
BizReport

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