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Brands: How to adapt strategy in midst of COVID-19 | Secured Yields Brands: How to adapt strategy in midst of COVID-19 – Secured Yields

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an increase in video ad impressions. The key, of course, is to have the right strategy in place to engage. Here’s how to do it.
BizReport

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