Top 3 tips to push Black Friday email engagement

All indications are that this year’s holiday shopping season will be bigger and better than last year. Data from RetailMeNot’s recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last year. That’s an average increase of $ 238 per consumer, with nearly 7 out of ten consumers planning to shop over the holiday weekend.
BizReport

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