Tag Archives: Marketers

How marketers can win with AI

In today’s customer-centric world, it’s more important than ever to be organized, responsive, and helpful when engaging with customers online. Artificial Intelligence makes this simpler for many businesses, especially in the social space, but AI can also seem unintuitive for some instances. Here’s how marketers can better use AI to engage with consumers. BizReport

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers ‘prefer communicating’ with friends/family via their phone rather than in person. In addition, most (61.8%) would prefer leaving wallets at home rather than phones. BizReport