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Study: Influencer marketing skyrockets | Secured Yields Study: Influencer marketing skyrockets – Secured Yields

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers – those paid or otherwise compensated – for posting about a specific brand’s products. Some influencers are celebrities in their own right, like the Kardashian clan, but others are so-called ‘mom-preneurs’ who have built up a following on social media about a specific area – like crafting or planning.
BizReport

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