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Studies: Content, personalization a problem for merchants | Secured Yields Studies: Content, personalization a problem for merchants – Secured Yields

Studies: Content, personalization a problem for merchants

There is a disconnect between consumers and marketers and that disconnect is in the content. That is a key takeaway from new data which shows that while marketers know they need strong, personalized content they struggle with creating that personalization. That content problem? Is also creating an issue in customer experience, making it difficult for merchants and brands to perform well in the m:commerce space.
BizReport

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