How GDPR could impact holiday spending

As we enter the busy holiday season, digital marketing campaigns that were set in place weeks, or even months ago, are ready to launch. Yet this year, things are a little different. As the first holiday season since GDPR was enacted, we spoke with Aleksandra Kubis, head of legal at GetResponse. With headquarters based in Europe, the email and digital marketing company has a fresh perspective on what GDPR means for marketers this holiday season.
BizReport

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